Monday, April 23, 2007

Dallas radio station KZPS going commercial-free, kind of

The NYT reports that KZPS (92.5 FM) has undergone a radical switch in its approach to commercials, with the substitution of a more conversational "integration" of product touts rather than the usual 12 to 16 minutes worth of 30- or 60-second commercials. Full Story

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